News and Events
We Don't Need a Super Over
After watching the nail-biting finish of the IPL match between the Royal Challengers & the Delhi Dare Devils on Tuesday, 16th April '13, I wondered if the Super Over could have been avoided.
Although the Royal Challengers, Bangalore, came out on top, ahead of the Delhi Daredevils at the M. Chinnaswamy Stadium in Bangalore, through this one-over-per-side eliminator, popularly known as a Super Over, the suspense about whether the Royal Challengers would be able to clinch this match was sustained till the last minute. I couldn't resist drawing a parallel between this and our endeavor to touch the coveted target of MEFTAL Group by the financial year ending of 2013. The year 2012-13 took us into a 'Super Over' by us crawling to achieve the Rs. 100 crores figure of the MEFTAL Group at the fag end.
This year, we'll cross the Rs. 100 crores mark by a mile and will come out as champions – without needing a Super Over! Our focus this year would be as follows:
- Develop Blumox CA as a top brand
- Bring TUSQ to the same level as MEFTAL
With the expansion of the Excel Division, we are sure to get extra runs, with Amrit Parchure as Opening Batsman along with P Sreekumar. This combined BC/BCL and XL team will surpass our yearly target with elan and come out as a winner in the pharmaceutical industry.
I am confident that we won't need a Super Over this year to emerge as a winner in the coming innings. However, the game will not be over till the winning run is scored. Good luck for the coming innings and start scoring on every ball!
Manoj Israni
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TUSQ and KOLQ 3S (Special Social Support) Programme is a Huge Success
To support disadvantaged people in India in the areas of Education, Healthcare, Nutrition and Skill Development, Blue Cross conducted the 3S (Special Social Support) Programme from August 2012 – January 2013 through TUSQ and KOLQ.
The amount of Rs. 57 lakhs generated by this programme was handed over to various NGOs across India.
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School Health Campaigns
Mr. Mahesh Kambale, TM and Mr. Anant Kadam, RM, Kolhapur, organized a Dysmenorrhoea Camp at Yadav High School, Kolhapur District, in association with Dr. Swateja Awade, MD.
Mr. Mohsin Patel, ABM, Ichalkaranji and Mr. Anant Kadam, RM, Kolhapur, organized a Dysmenorrhoea Camp at Sarojini Naidu High School, in Shahapur, Ichalkaranji, in association with Dr. Swati Bhagat on the occasion of International Women's Day
Mr. Nishant Chavda, SE, Jamnagar and Mr. Dipak Goswami, SE, Jamnagar arranged a Dysmenorrhoea Camp in Khambaliya, in association with five doctors as well as the Lion's Club and Mahila Mandal of Khambaliya.
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A focus on the Future EXCEL CTP
The incidence of Hypertension,Diabetes and Hypercholesterolemia is increasing in epidemic proportions - being as high as 25% in adult Indians (in both rural and urban areas).
Moreover, the age for getting affected by Cardiac and Diabetic ailments has come down over the years, from the early 40's to the early 30's. Thus, Physicians and GPs are being flooded with Hypertensive and Diabetic patients. As a result, the Indian market for Cardiac and Diabetic products has more than doubled during the last four years.
In such a dynamic and favorable scenario, the active promotion of Chronic Therapy Products (CTP) Range of products through both our Divisions will help us focus on and convert all PCP Doctors, introduce new products and grab a higher market share.
Effective January 1, 2013, five important Chronic Therapy Products - LIPONORM, XSTAN, BLUMETA, K-MET and K-GEM - have been launched by the Excel Division. The entire Excel field team was trained on these products in the first week of 2013, to enable them to effectively promote the same, achieve 100% doctor conversion and build up high volume sales.
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The Attractive Blue Cross Product Display at MAPCON in Sangli
The attractive Blue Cross product display at MAPCON in Sangli, received a good response from around 485 physicians
Mr. Sunil Mohite SRM (BC), Mr. Vinayak Patole, ABM, Mr. Rizwan Kadegavkar, TM, Mr. Girish Harge RM (XL), Mr. Dhanaji Koli,
TM and Mr. Vijay Sawant, ABM, were present from Blue Cross. They are seen with visiting doctors.
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Children's Day Celebration Country Wide
Children's Day celebrations were organized at Sri Shashikala Children's Hospital in Jagtial
by Mr. Mohammed Ahmeduddin, RM and Mr. P. Ramu, SP, in association with Dr. Shashikanth Reddy.
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MEFTAL-SPAS School Health Campaigns
A MEFTAL-SPAS School Health Campaign was organized by Mr. Gokul Bagal, SE, at Janata Vidyalay in Nasik. Dr. Chetna Choudhury is seen counseling young girls on 'Female Health Hygiene'.
A MEFTAL-SPAS School Health Campaign was organized by Mr. Vishal Mehta, RM, at Sunit Engineering College, Surat. He is seen with staff members of the college.
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